| January 28, 2026 | 11AM CET | Your Desk! |
It only takes a shopper 2–7 seconds to make a purchase decision. We call this the First Moment of Truth. When your packaging comes together on the shelf, everything must match, including flexible pouches, labels, cartons, and displays.
In a traditional workflow, brands specify color with physical standards and printers rely on visual evaluation, leading to an error stacking effect like making a copy of a copy. The result is visible color shifts across pack types and suppliers that erode customer trust and brand equity.
In this session, we unpack the root causes of color drift and show how replacing physical standards and subjective evaluation with digital standards eliminates error stacking, sets identical references for suppliers, removes subjectivity, and instills trust your brand color will match everywhere it appears.
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David StewartStrategic Account Manager - Global BrandsDavid Stewart is an experienced sales and print professional with over 30 years of expertise in account management, color management, and print technology within the print and packaging industry. Throughout his career, he has worked with some of the leading print groups, brand owners, and color management solution developers, establishing himself as a trusted industry expert. |
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Jérôme BrangéPresales Solution Consultant EMEAAs a color management specialist, Jérôme Brangé brings over 25 years of experience in print and packaging. He advises on color measurement tools, workflow optimization, and the integration of X-Rite and Pantone technologies. Jérôme conducts professional training across Europe and North Africa, helping brands achieve consistent, high-quality color reproduction. |