From Design to Production: Accurate Color Every Step of the Way
2 to 7 seconds. That’s the time it takes for a consumer to make a purchase decision about a product. This is known as the First Moment of Truth. Color plays a significant role in the First Moment of Truth. Color is used to engage and communicate to the end customer. This is why it’s important to have the right tools to get color right the first time and every time.
Achieving accurate color from concept to final product packaging is not a simple task. In a complex digital printing environment, it’s important to ensure color is consistent across all steps in the supply chain all the way to the customer’s hands – both digitally and physically.
The industry is constantly evolving; delivering new tools, industry standards, and best practices to help you improve efficiency and save money. You can trust X-Rite Pantone to partner with you to assess your current process and make recommendations to help you achieve the very best color and faster turnaround time – during specification and design, evaluation of raw materials, formulation, on press, and for every finished product.
Customizable solutions from X-Rite Pantone provide solutions for:
X-Rite Pantone’s comprehensive product solutions address your immediate challenges and put you on a path to achieve accurate and consistent color each and every time.
Featured Solutions:
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PantoneLIVE: A cloud-based ecosystem to digitally specify and communicate color standards throughout the production process to ensure accurate and repeatable color regardless of substrate, printing technology, or ink type. |
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eXact 2: A robust 45/0° handheld spectrophotometer to modernize your color measurement process. |
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ColorCert: A set of tools that work together to communicate color targets, print specifications, and print quality reporting, while also providing actionable guidance in the press room to improve overall performance. |
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i1Pro 3: A family of devices to help you achieve accurate color from your printer, display, and projector. |
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InkFormulation Software: Application-based software designed to provide you with fast, accurate and consistent ink formulation for all your formula creation, storage, approval and retrieval needs. |