How to Get Color Right on CPG Packaging

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When your brand packaging comes together on the shelf, do the stand-up pouches, overwraps, and corrugated displays match? If the answer is no, your customers may question the quality of your product and choose a different brand that catches their eye.

How to Get Color Right on Packaging

Although unique packaging can help your products stand out, different printing processes, inks, and substrates can create a challenge for color consistency. For instance, a color that looks great on a white substrate will look quite different – and probably be unachievable – when printed on brown corrugated.

There’s a lot to consider when you think about your brand’s packaging, but don’t feel overwhelmed. We are here to help you enhance your brand packaging color program.

Rice cracker shelf off 600x300

You Will Learn:

The importance of packaging color
Common pitfalls that lead to color issues
How to remove subjectivity from color specification
Best practices to reduce waste and achieve sustainability metrics

Don’t miss this free opportunity to meet our Color Experts and ask your packaging color questions!

Speakers

Puvaneswaran Jsu

Strategic Account Manager SAPAC, X-Rite Pantone

Puvaneswaran Jsu has focused his career on international business development and global account management for the print and packaging industry, with a concentration on international hardware and software suppliers, publishing houses, and consumer packaged goods companies and their supply chains. As a Strategic Account Manager in X-Rite Pantone’s Global Brand Team, Jsu supports local, regional, and global consumer packaged goods brands to implement, manage, and sustain a digital color workflow throughout the supply chain to protect brand integrity, enhance brand equity, and meet sustainability goals.  

Namasivayam Soundararaju

Pre-Sales Consultant SAPAC, X-Rite Pantone

Namasivayam Soundararaju brings over 20 years of expertise in color measurement and management, delivering solutions across diverse industries including Textiles, Paint, Plastic, Printing & Packaging, Automotive, and Food. As a Pre-Sales Consultant in X-Rite Pantone’s Global Brand Team, Namashi is dedicated to consulting and implementing digital color workflow solutions and services for regional brands and large customer accounts in the SAPAC region. 

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