Expert Strategies to Communicate and Control Brand Color on Packaging

In today’s competitive market, maintaining consistent and accurate color across packaging is crucial for brand integrity. However, if you work with multiple packaging types and a global supply chain, you know how difficult, time consuming, and expensive that can be. This event is designed to share industry tips and best practices for consumer product brand professionals in food, beverage, healthcare, and more. Lunch and refreshments will be provided, along with ample opportunities to network and discuss the topics with fellow attendees and speakers.

Special Promotion!

All attendees will receive a free on-shelf color assessment of your packaging color. Along with your personalized report, we will also provide a
free 6-month PantoneLIVE license so you can try what you learned.

OUR SPEAKERS

Puvaneswaran
Jsu

Strategic Account Manager

X-Rite SAPAC

Namasivayam
Soundararaju

Solution Consultant

X-Rite SAPAC

Felix AK
Pinto

General Manager

X-Rite SAPAC

Sam
Shalgaonkar

Sr. Sales Manager

Pantone

Shruti
Ramanujam

Content Marketing Manager

Esko

Jose
Thomas

Principal Consultant

Future Schoolz

THE SCHEDULE

9:00 AM - 10:00 AM

Registration
10:00 AM - 10:10 AM

X-Rite Introduction
10:10 AM - 10:40 AM

Make right color decision during Package Design
10:40 AM - 11:30 AM

Basic Color Theory and vision testing
11:30 AM - 11:45 AM

Tea Break
11:45 AM - 12:15 PM

What’s Really Delaying Your Next Launch?
12:15 PM - 1:00 PM

Implementing Colour standardization
1:00 PM - 2:00 PM

Lunch
2:00 PM - 2:30 PM

Color That Speaks: Leveraging Pantone for Powerful Print & Brand Identity
2:30PM - 3:15 PM

Importance of Digital Color workflow and communication
3:15 PM - 3:25 PM

Closing Mark
3:25 PM - 3:45 PM

Tea Break
3:45 PM - 4:30 PM

Networking and Demo

Join Us to Learn

Color Theory

Discover how external variables, like genetics, medications, and lighting, impact the way you see color, plus ways to eliminate the subjectivity.

The Packaging Color Story

Explore the journey of color in packaging from concept to shelf and learn how color impacts brand perception and consumer behavior.

Managing Brand Color Across the Packaging Supply Chain

See live demonstrations of X-Rite, Pantone, and Esko solutions to understand how technology can help you maintain color accuracy and consistency at every stage of the supply chain.

Packaging Artwork Management

Learn tips to integrate color management into artwork processes for seamless packaging production.

Practical Insights and Expert Guidance

Gain actionable knowledge to manage and maintain color accuracy for your brand’s packaging and successfully navigate the complexities of color management.

Networking Opportunities

Connect with peers and leaders in the brand packaging community.

ADDRESS

Radisson Blu Mumbai International Airport Marol Maroshi Road, Near Marol Metro Station Andheri – East, Mumbai, 400 059, Maharashtra, India

Contact

puvaneswaranjsu@XRITE.com

+60164705309

FREE SEMINAR!

Join us for an Educational Color Seminar