Creative and Art Direction
Sofija studied animation and has a Master’s degree in Design, specializing in 3D design. Since she co-founded her company TeYosh in 2016 she worked in culture and technology, offering clients creative and technological solutions. Her most notable work includes making a 360 VR for Burberry perfume campaign, as well as interactive installations for CINEKID festival for which her company won several awards. She was a public speaker at many European conferences, such as Awwwards, Forward Festival, Us By Night as well as a guest teacher at Amsterdam Fashion Institute where she taught Virtual environments in fashion marketing as part of Branding department. Since 2018 Philips has been the most notable client. Having worked 2 years for Asset Production where she learned the company’s E2E process, she was asked by Design department to help drive digital innovations using X-rite technology. She maintained Philips’ digital library cross-category, ensuring quality and consistency. Having had Philips as a client she used her knowledge in other 3D software to drive innovation. In the past 4 years she probably made over twenty thousand AxF materials for Philips.